About Us

La Bella Rae Bridal, your happily ever after starts here!
La Bella Rae Bridal is located in historic Owego, NY. Here at La Bella Rae we offer a wide range of attire including: couture bridal gowns, sophisticated bridesmaid dresses, flattering mother of the bride dresses, adorable flower girl dresses, dazzling prom & pageant dresses, tuxedo rentals, and of course all the perfect accessories to finish out your look. Named after my daughter, Isabella Raelynn, our boutique is a family oriented business and not just another company!
La Bella Rae Bridal is truly a dream come true for me. Ever since I was a little girl I’ve dreamed of helping women achieve their dream wedding, starting with the best part of course, a beautiful gown! With my dream coming true, my ultimate goal is to pamper each bride and help them find their fairytale gown! At our beautiful downtown location you have unlimited options from our various bridal designers. Stop in to La Bella Rae Bridal today and say yes to your fairytale dress and be pampered in our ultimate princess room!  
With love, 
Rochelle & Isabella Pursell

Est. 2016

Our Team



Rochelle Rae 

Isabella Raelynn